By Henry Trinh 

According to new study from the Content Marketing Institute, 86% of B2B marketers use content marketing, but only 38% believe they’re good at it. However, there are number of growing number of companies who invests large amount of money into his or her marketing campaign because they can not afford to ignore the importance of content market benchmark, strategy and tactics to improve his or her conversion rates which is converting site visitors into paying customers.

What makes content selling effective? The simple straight forward answers are vastly immense of information shoppers are exposed each day–27,000,000 pieces of content are shared each day. There are 5.3 trillion ads per year. Brands that create 15 blog posts per month average 1,200 new leads per month according to sources from Hubspot. Because there are vast amount of information that your targeted audiences have to dig through, marketers have to provide fresh new relevant content. Most businesses will not stand a chance against their competitor if they are doing the same thing like anyone else. Therefore, know who your audience and offer relevant information to satisfy their needs.

Through content selling, businesses get connected with targeted audiences by providing what they’re truly seraching for by Googling. Despite all the technological advances and complex algorithms, the contentious term “content is king” still rings true. In the following segments, we will discuss how to make contents more effective by using tools to establish principles and guidelines.

By Henry Trinh 

I was at the mall waiting for my wife while she is doing some shopping and a thought just clicked in my head. Does someone like Bill Gates from Microsoft, Mark Zuckerberg from Facebook, Steve Job from Apple’s computer and other successful super-affiliate marketers born with the skills and talents to create successful businesses and accumulated immense amount of wealth? Do these people have some kind of special formula for accomplishing their dreams and desires? I always crave for success and hate myself for seeing people crossing the stage with recognition and prestige. All of my life, I want to discover the secret that makes people successful.

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As soon as your goals are ascertained, the next critical principle to consider is to determine how to track and measure your selling campaign success are results in increased sales generation and website traffic. Below are the top 5 areas for successful business owners and digital marketers to establish their campaign.
By establishing and recognizing these success metrics, you’ll be able to formulate tests, track and monitor, make appropriate changes. Moreover, this enables you to make improvements, plan optimizations, and enhancements that will continuously making content selling campaigns fine tuned–and generate maximum results.