By Henry Trinh 

According to new study from the Content Marketing Institute, 86% of B2B marketers use content marketing, but only 38% believe they’re good at it. However, there are number of growing number of companies who invests large amount of money into his or her marketing campaign because they can not afford to ignore the importance of content market benchmark, strategy and tactics to improve his or her conversion rates which is converting site visitors into paying customers.

What makes content selling effective? The simple straight forward answers are vastly immense of information shoppers are exposed each day–27,000,000 pieces of content are shared each day. There are 5.3 trillion ads per year. Brands that create 15 blog posts per month average 1,200 new leads per month according to sources from Hubspot. Because there are vast amount of information that your targeted audiences have to dig through, marketers have to provide fresh new relevant content. Most businesses will not stand a chance against their competitor if they are doing the same thing like anyone else. Therefore, know who your audience and offer relevant information to satisfy their needs.

Through content selling, businesses get connected with targeted audiences by providing what they’re truly seraching for by Googling. Despite all the technological advances and complex algorithms, the contentious term “content is king” still rings true. In the following segments, we will discuss how to make contents more effective by using tools to establish principles and guidelines.